Earlier this spring, our Goode Company team headed north to Willie Nelson’s digs for the iconic Luck Reunion—a showcase of some of the music industry’s best talent and a chance for artists to reconnect and jam together in front of a few thousand lucky fans.
This year, we had the privilege of providing food for the artists during the show, which means my team and I were afforded a unique vantage point of the festival (essentially, unrestricted access to the whole shebang). I hate to say “you had to be there,” so instead, enjoy a few festival frames from 2024 and listen to a quick playlist I put together featuring some of my favorite Luck artists.
Feeding hungry musicians is no small task—but it’s also a chance for us to show Texas hospitality at its best.
Feeding hungry musicians is no small task—but it’s also a chance for us to show Texas hospitality at its best.
Luck Reunion’s generally a stacked lineup, and this year was no different. There’s nothing like cooking up a meal with The Red Clay Strays, Old Crow Medicine Show, and dozens more as your house music.
Luck Reunion’s generally a stacked lineup, and this year was no different. There’s nothing like cooking up a meal with The Red Clay Strays, Old Crow Medicine Show, and dozens more as your house music.
If anyone knows me, they know that I love good music as much as good food, which means we made time to enjoy both.
If anyone knows me, they know that I love good music as much as good food, which means we made time to enjoy both.
It’s no secret that Willie’s getting up there, which makes every chance to see him even more special. He can still pick Trigger like a pro, and keep up with Kermit the Frog in a duet.
It’s no secret that Willie’s getting up there, which makes every chance to see him even more special. He can still pick Trigger like a pro, and keep up with Kermit the Frog in a duet.
Photography by Steve Schwartz and Brian Kennedy.